Stand a moment. Look around. Breathe
Now look what you have in your pockets or in your backpack.
It´s possible you have a new generation mobile, several personal ítems and probably your wallet with some credit cards which would allow you accessing to any existing object, although it was thousands of kilometers away from you, you could get it in only two or three days.
All this productive system indicated as a way to happiness, is based on the continuous wear of natural resources, which are increasingly scarce as we already know. Thus constituting what we know as a lineal system whose start is produced by extracting materials that will be used to produce goods. This new objects have a limited life, so their destiny is to saturate the landfills and incinerators of our city.
In order to face this complicated situation, is there a development model that allows the combination of growth with the sustainable use of resources?.
Circular Economy tries to respond to this pressing situation through a recircularization of processes, encouraging that all those waste whose life comes to the end, it can be returned to the beginning of the chain through new processes of generation and materials recovery.
The associated definition to Circular Economy goes beyond the word recycling, because it covers fields such as ecodesign, institutional cooperation or even symbiosis business associated to the material transfer between different entities.
In this way, society is aware of the obligation to undertake new paths that take us away from an obsolete, unsustainable and completely disrespectful production model with our health and the environment.
This system transformation supposes the almost total restructuring of the foundations that sustain our society, for this reason, the change must be promoted and facilitated from the public administrations through programs of environmental education and economic incentives, so that both people and Companies can take this path in the fastest possible way without negatively affecting their activity.
In this flash talk, Rafael Gabriel, Ph.D. in Circular Economy and selected as one of the people of reference in this field by the Advanced Leadership Foundation, an entity promoted by academic personalities such as Nobel Prize Christopher Pissarides or the president of USA Barack Obama, proposes a brief and entertaining explanation of the necessary steps to be taken to implement this model and achieve the goal Zero Waste.