The Role of Event Management in Enhancing The destination's image

2019 edition

Mohammed Al-Dweik

I would like to introduce the importance of event management in enhancing destination image in the world then in Jordan country, as example.

This field is connected with MICE Tourism and Hospitality in the world that it can be increase the economic (GDP-GNP), and Jordan still developing the Tourism industry as the most important sector and improve the living cost for local community in the country.

Furthermore,Jordan from the Mediterranean countries and need to create a structured intervention tools in order to revive the Tourism industry and adopt Sustainable Tourism practices development that are fundamental for the economies, such as: Event management, which is considered strategic in terms of employment and social development.